Project
Highland Park
Highland Park Whisky wanted to create a bold, experiential marketing campaign that celebrated its iconic Viking heritage while engaging consumers in a memorable way. Our team developed a visually stunning Viking ship that doubled as a sampling bar, combining Highland Park’s branding with an eye-catching design that drew attention and invited interaction.
Client: Specialized Mobile Exhibits
Highland Park Viking Ship
Highland Park Whisky partnered with SME to craft a bold, experiential marketing campaign that honored its iconic Viking heritage. Together, we designed a striking Viking ship that functioned as both a sampling bar and a visual centerpiece, seamlessly blending Highland Park’s branding with an engaging, interactive consumer experience.
Iconic Identity:
We designed a Viking ship that authentically reflects the brand’s storytelling and iconic identity through intricate details and bold visuals.
Interactive Consumer Experience:
Integrating a functional sampling bar within the ship encouraged direct consumer engagement and enhanced brand connection.
Practical Execution and Mobility:
Our goal was to develop a build that is both visually striking and transportable, allowing for easy setup at various events without compromising design integrity.
Tito’s Campaign Success
The Outcome
Striking Visual Presence:
The Viking ship became a show-stopping centerpiece that drew crowds and amplified Highland Park’s brand visibility.
Increased Consumer Interaction:
The sampling bar encouraged direct engagement, offering consumers a memorable taste of Highland Park’s products.
Heritage You Can Feel:
The design reinforced the brand’s Viking-inspired story, making it an authentic extension of Highland Park’s identity.
More Than just stunning concepts
Why This Matters
This project demonstrates our ability to blend bold, creative concepts with practical, execution-ready designs. We specialize in turning brand stories into tangible experiences that captivate audiences and leave a lasting impression. Let’s create something extraordinary for your brand.
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