Project
Coca-Cola
Our goal was to bring Coca-Cola’s “Taste It” message to life through a bold, immersive design that combined creative storytelling with real-world functionality. We envisioned a mobile billboard that would not only capture attention but also create a seamless connection between the visual appeal of the brand and an interactive sampling experience. By grounding our designs in practicality, we ensured the concept could transition smoothly from idea to execution.
Client: Specialized Mobile Exhibits
Coca-Cola
Bold Visual Concept:
Designed a giant straw that spelled “Taste It,” visually linking the billboard to the sampling station and creating the illusion of Coke flowing from the display.
Practical Design:
Collaborated with fabricators to ensure the billboard was portable, durable, and easy to install at multiple locations.
Interactive Consumer Experience:
Integrated a sampling station into the design, transforming a passive display into a hands-on, memorable brand interaction.
Strategic Concept Development:
We began by identifying the core goal of the campaign: to create an immersive, visually captivating experience that invited consumers to engage directly with the Coca-Cola brand. The idea of the flowing straw tied the “Taste It” message to an interactive sampling moment, making the brand promise tangible.
Collaboration and Practicality:
We worked closely with fabricators to ensure the design was as practical as it was striking. By integrating real-world constraints into the renderings, we ensured the final build could retain the intended wow factor while being easy to construct, transport, and install.
Consumer-Centric Focus:
The campaign was designed with the consumer experience in mind, transforming a passive billboard into an active engagement opportunity. By connecting the visual appeal of the billboard to a hands-on sampling experience, we created a campaign that felt both fun and interactive in a variety of settings.
Coca-Cola’s Campaign Success
The Outcome
High Consumer Engagement:
The interactive design drew in crowds and created memorable experiences, encouraging people to connect with the brand in a personal way.
Brand Alignment:
The seamless integration of the “Taste It” message and the sampling experience reinforced Coca-Cola’s focus on taste and refreshment.
Practical Execution:
The design’s practicality ensured it could be fabricated and transported efficiently, allowing the campaign to scale across different events and locations.
More Than just stunning concepts
Why This Matters
This project is a prime example of how we combine bold creative concepts with practical, execution-ready designs to deliver impactful brand experiences. Whether it’s a billboard, activation, or installation, we help our clients engage their audience, build excitement, and bring their vision to life.
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